Tuesday, May 20, 2014

Text To Win

Buffalo Coca-Cola is rolling into the summer months utilizing two of its partners and social media.  During the months of May and June, consumers can enter a "Text To Win" contest to be eligible to win amusement park tickets.

Buffalo Coca-Cola has partnered with NOCO Express and Darien Lake Amusement Park to present this offer.

The program works by Buffalo Coca-Cola, NOCO Express, and Darien Lake calling out to its social media followers so that they can enter to win a Family 4 Pack to Darien Lake. The consumers are instructed to visit the Coca-Cola section of any NOCO Express location. There they will find the "Text To Win" instructions.

This type of promotion attracts all those who utilize social media platforms to our brands.

Coca-Cola and NOCO Partnership

On April 24th and 25th, NOCO Express, a 35 location C-Store chain located in Western NY, held their quarterly meetings at the Buffalo Coca-Cola Bottling plant.  All NOCO Location Managers along with NOCO's Management, Marketing, and Administrative Staff were in attendance.

On their agenda was a presentation of the upcoming Coca-Cola sales programs from Bruce Derry, Buffalo Coca-Cola's Key Account Manager.  The NOCO guests were also treated to a guided tour of the production facility by Ken Spoth, Buffalo Coca-Cola's Production Manager.

Coca-Cola Bottling Company has long valued its partnership with NOCO and in doing so opened its doors to the entire NOCO Express staff.

Ken Spoth, Buffalo Production Manager, Guides NOCO guests through the facility.