This holiday season, we set our Green Bottle objectives high by building 44 Canada Dry Centerpiece Displays and ordering 96 Canada Dry Full Product Trees totaling 140 Display Opportunities in our market.
I am very pleased to report that we were able to sell in 139 Green Bottle Displays an increase of 209% over 2012. This is an incredible success story.
In addition to our successful launch of the 2013 Green Bottle Display Program, the Mid-Management Team set a goal to track each location of our Green Bottle Tree Displays to measure cases sold to provide insight for future planning. For those of you who coordinated with me during our launch, I want to personally thank you for working with us and the additional bureaucracy we added to the process. For the 7 displays that are in our market without making it on my tracking sheet, congratulations on selling in your displays as well.
Having said that, I wanted to take some additional time and further acknowledge 4 Account Managers who sold in the most recorded displays. (These results are final)
Hybrid - Greg Baker Jr. sold in 17 Displays
Hybrid - Luke Nuttle Sold in 16 Displays
AOM - Joe Henderson sold in 8 Displays
Chain - Tom Masterman sold in 8 Displays
Thank you to the above and to all our Account Managers for believing in and promoting the Green Bottle Display Program.
-Brad Bureau, Space Development/Category Manager