"I wanted to take a few minutes to tell you about the success the Buffalo
Walmart Team had in selling in 106 Pallets for a last minute 3 Day Sale at $.75,
on Coke Two Liters, in our 11 Western New York Walmart’s. This was a team
approach where I went into every Store Manager at Walmart and coordinated an
average order of 10 Pallets from each store, of Coke, Diet Coke, Coke Zero,
Sprite, and Sunkist. This was the First time that Walmart had asked Coke to
participate over Black Friday. The problem was that the Stores put up TV,s, and
Big Ticket Items for Black Friday, and our Reps and Merchandisers have to put
up the display on Wednesday. Then the stores take the displays down on Thursday,
and our people have to rebuild the displays on Friday morning. I want to
recognize Kristy Setzer, Matt Stahlman, Tom Masterman, Detrich Jacobs, Bill
Brian, Phil Marasciulo, Melissa Holmes, Keith Chudoba, and Eric Geisendorfer
and their Merchandisers for going beyond the call of duty. I coordinated with
all these reps what to order and they followed up on each order, and went into
each store at 5AM on Black Friday. To put back up their pallets of 2 Liters,
move numerous pallets blocking their pallets in the back room, and achieving
prime #1 position in most stores over Pepsi, and + CH Wright who had the same
promotion. Joe Litwin forecasted 79
Pallets in Prism and we shipped 106 Pallets or 4,274 Cases of Two Liters. After
the 3 day sale we sold 3,040 Cases(24,320 Bottles) of 2 Liters, with only 30
Pallets left in Inventory. During the same 5 days last year we shipped only 742
Cases. I am proud to work with my Walmart team, because all the reps showed me how
dedicated they really are. By working extra hours, to make this difficult last
minute request from Walmart, during a crazy retail event, a tremendous success!
The other great news is that we have maintained our Number 1 Position on
Displaying Two Liters at $1.00 this week, and we will maintain this presence
throughout the Christmas Retail season."
- John Ruffino, Home Market Sales Trainer
"We would also like to acknowledge John Ruffino, as he has passed the credit down he as much as all made this a success for us as well"
- Matt Spillane, Director of Sales & Marketing
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